About Us

Meet Heidi Lawson

Hi there!! My name is Heidi, and I am the owner and founder of Southern Roots.

My love of country music started back in the 90s when I came across CMT (country music television); it was instant as soon as I heard the music, listened to the heartfelt lyrics, and those videos, wow! I knew this was going to be my new favourite genre. It makes you feel things other music just doesn’t.
When CMT stopped airing in the UK, I and many others felt robbed of something very special.

That was when I searched to find country music elsewhere. Still, until there was YouTube, we had to wait for imports or search for artist CDs etc. on attending my first C2C in 2015, I saw the merch that was available at the venue and thought, ‘I could do this, and could offer a better quality and hand-designed product’ that’s when it started. I’ve always been arty, so designing or creating a piece is always my favourite part.

“Life’s a long and winding ride, better have the right one by your side; And happiness don’t drag it’s feet, time moves faster than you think.” 

— Kip Moore